Uganda Connect International Buyers Week: The Economic Reforms Creating New Export Opportunities

Building Uganda’s Future Through Production, Standards, and Trade

Musiimenta Victor Mugasa
7 Min Read
Vice President Jessica Alupo inspecting stalls at the Uganda Connect International Buyers Week at Munyonyo. (Photo Credit: Victor Musimenta.)

Uganda is stepping into one of its most defining economic moments. For the first time, 3.6 million households will receive direct capital from the national budget, nearly USD 400 million, intended to lift families out of persistent poverty and into the productive economy.

This shift goes beyond short-term relief. It marks a structural transformation that will influence how we produce, consume, and export as a nation.
As I followed the discussions at the Uganda Connect International Buyers Week, it became clear that this intervention has the potential to reshape Uganda’s economic landscape, but only if paired with coordinated action across standards, financing, logistics, and regional cooperation.

Uganda Connect Buyers Week 2025, a platform for shaping the future of markets, standards, and export partnerships. (Photo Credit – Victor Musimenta.)

Direct Capital to 3.6 Million Families: A Foundation for Production and Markets

The government’s decision to inject USD 400 million directly into households mirrors some of the most influential social and economic reforms seen globally, from the United States in the 1960s to China in the late 1990s.
This money will help families start small, economically viable activities such as livestock rearing, fruit growing, input purchases, and other value-driven ventures.

When millions of households gain economic power, national production expands, consumption rises, and the export base grows stronger.
If implemented well, this could be one of the most important economic catalysts of the next decade.

Household capital can shift families from subsistence to commercially oriented production. (Photo Credit – Victor Musimenta.)

Cold-Chain and Logistics: Uganda’s Most Profitable Investment Gap

One of the clearest realities that emerged during the Buyers Week discussions is Uganda’s logistical bottleneck.
We currently have only about 30 percent of the refrigerated transport and storage capacity needed for a competitive export sector.

This shortfall is not simply a challenge. It is an open investment frontier.

Cold-chain transport, controlled drying, packaging, grading centers, and storage hubs are key opportunities for investors. Once addressed, they will unlock value chains in horticulture, fish, poultry, dairy, and spices sectors, where Uganda has natural strength.

Uganda’s cold-chain deficit is one of the biggest untapped investment opportunities. (Photo Credit – Victor Musimenta.)

Standards and the Food Safety Ombudsman: Uganda’s Passport to Global Markets

Global markets operate on trust, and that trust is built on standards.
A single oversight in inspection or chemical handling can block entire categories of exports under non-tariff barriers.

The creation of a Food Safety Ombudsman, which would integrate all agencies that handle soils, fertilizers, chemicals, animal feeds, plant health, and food inspection, is timely and necessary.

Once exporters have a predictable standards system, they can compete more confidently in global markets.
Standards are not bureaucratic hurdles. They are the entry ticket to consistency and credibility.

Reliable standards build trust with international buyers. (Photo Credit – Victor Musimenta.)

Financing SMEs for Export: Removing Needless Barriers

A recurring frustration for many SMEs has been the long list of requirements unrelated to export capability, land titles, marriage certificates, and other documents that slow innovation.

A new financing model focused on invoice underwriting, performance-based lending, and practical capital access could unlock a wave of new exporters.

SMEs should be supported based on the strength of their production and their ability to meet market demand — not on paperwork that does little to enhance export competitiveness.

Uganda needs financing that rewards production and export performance. (Photo Credit – Victor Musimenta.)

Lessons From China: Coordination Is Economic Power

China’s dominance in global supply chains is often misunderstood as a product of sheer size. But one of the most compelling statistics is that out of Apple’s 200 global suppliers, 156 are based in China.

The real advantage is coordination.

When infrastructure, logistics, standards, and workforce readiness align, a country becomes indispensable to global buyers. This is the lesson Africa must embrace if it hopes to scale.

Fragmented efforts across the continent will never match the power of coordinated economic planning.

Coordinated supply chains make countries indispensable to global manufacturers. (Photo Credit – Victor Musimenta.)

Why Africa Must Trade Without Barriers

The promise of the African Continental Free Trade Area remains distant if basic mobility barriers still exist.
If Ugandans need visas to enter Nigeria or DR Congo, then the continent is not yet functioning as a united market.

Open borders, shared standards, efficient logistics corridors, and coordinated investment policies must become priorities. Uganda’s export ambitions depend not only on national reforms but on continental cooperation.

B2B Interactions at the Buyers Week. (Photo Credit: Victor Musimenta.)

Building an Export Mindset at Home

One of the most overlooked aspects of export growth is service culture.
Before Buyers Week, 350 taxi operators and hotel staff underwent training in hospitality and customer service. These frontline interactions shape Uganda’s image as much as the products we export.

Export growth is a full-value-chain effort, from the farmer to the packhouse worker to the taxi operator who receives a visiting buyer.

A country’s export journey includes every frontline worker who interacts with visitors and buyers. (Photo Credit – Victor Musimenta.)

Uganda’s Momentum Depends on Coordination

The ideas raised this week, in standards, financing, logistics, and regional cooperation, will only succeed if they are pursued with discipline and unity.
Government is listening, but the private sector must continue to articulate its needs and opportunities clearly.

Uganda is at a turning point. With coordinated effort, we can build an economy grounded in production, trust, and competitiveness.

As someone working within the export and digital ecosystem, I believe this is the moment for Uganda to convert potential into reality and to claim its place among the continent’s most dynamic exporting nations.

Whether you work in production, logistics, technology, standards, or market development, this is the moment to position yourself. The opportunities are clear, and the policy direction is aligned.

Uganda’s export future will be built by those who act, not those who wait.


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Victor Mugasa Musiimenta is a seasoned Digital Marketing and Cyber Security Consultant currently attached  to  the Office of the President - Special Duties. With expertise in Digital PR, Content Creation, and Cyber Security, he develops secure and innovative strategies that drive engagement and protect online campaigns. Victor has worked with prominent organizations, including the Presidential Advisory Committee on Exports and Industrial Development (PACEID), Tomosi Group, Uganda Connect Hub (Serbia), Novo Games, National Gaming, NeoGenesis Fertility Center, and Red Roast  Company Ltd. He is also the Chairman of Twekonyere Foundation Uganda and Director of Empra Consult & Services Ltd. He holds a Bachelor's degree in Business Administration and Management (Marketing) from Uganda Martyrs University and certifications such as Hackers Exposed (Udemy) and Digital Skills for Africa (Google). An enthusiast of Cinematography and Photography, Victor blends creative storytelling with his marketing expertise. His key skills include Social Media Management, SEO, Website Development, Google Analytics, and Digital Cyber Security
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